In this edition of the Innovation Series, Lucy Mills talks with Professor Daniel Guinness, Managing Director at Beyond Equality, about masculinity, gender, and social change. Daniel brings a unique perspective, having transitioned from professional rugby to academia and then to leading a UK-based non-profit that works with boys and men to challenge outdated ideas of masculinity. In this conversation, we’ll explore the concept of masculinity, why the question "what it means to be a man" has become an increasingly urgent question, and what this means in the context of sport for development. We’ll also discuss how Daniel stays grounded and effective as a leader in a complex world, and what lessons can be drawn from his experience working at the intersection of sport, education, and social justice. **\ About Professor Daniel Guinness**\ Professor Daniel Guinness is a cultural anthropologist (DPhil, University of Oxford), former professional rugby player, and Co-Founder and Managing Director of Beyond Equality. He brings over a decade of hands-on experience engaging more than 100,000 men and boys through over 5,000 workshops in schools, universities, workplaces, sports settings and community hubs. Daniel’s work revolves around transforming harmful masculine norms, fostering positive male allyship, preventing gender‑based violence, and boosting mental wellbeing. Shaped by sporting, practitioner and academic experiences, his leadership is driving transformative conversations and impact on gender, mental wellbeing, and safe, equitable communities.